Lead Market Development
Atlanta, Georgia
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
We are looking for a highly skilled and strategic Market Development manager to lead all product-related initiatives from one of our strategic OEMs (Original Equipment Manufacturer). In this pivotal role, you will be responsible for leading enterprise-wide planning and coordination for new product introductions, ensuring seamless collaboration across cross-functional teams including marketing, sales, operations, IT, and customer support.
The ideal candidate will have proven experience managing high-profile product partnerships, exceptional organizational and communication skills, and a strong ability to drive projects from conception to execution. Familiarity with AT&T’s systems and processes is highly beneficial, enabling you to navigate internal workflows efficiently and maximize the impact of the OEMs product launches.
Key Roles and Responsibilities:
In addition to the responsibilities outlined above, the following duties emphasize the management of a Lead Market Development manager:
Strategic Leadership:
• Demonstrate strategic leadership by proactively shaping product initiatives, aligning cross-functional teams, and driving long-term business objectives in partnership with the OEM.
Cross-Functional Collaboration:
• Drive seamless collaboration across diverse cross-functional teams—including, but not limited to, marketing, digital, operations, IT, device technology, Retail, and Customer Care—by fostering alignment, clear communication, and accountability to ensure the flawless execution of Apple product initiatives.
Project Management:
• Oversee project management for OEM-related initiatives, ensuring milestones are met and issues are resolved promptly.
• Communicate updates, risks, and successes to executive leadership and relevant teams, ensuring transparency and informed decision-making.
• Champion process improvements and best practices to optimize product launch efficiency and customer experience.
• Support post-launch activities, including performance tracking, issue resolution, and continuous improvement efforts.
Market Research and Competitive Analysis:
• Monitor industry trends and the OEM’s product roadmap to anticipate opportunities and challenges, providing actionable insights to leadership.
Stakeholder Communication and Leadership:
• Develop and maintain strong relationships with internal stakeholders to ensure alignment on goals, priorities, and execution strategies.
• Provide regular updates and strategic recommendations to executive leadership.
---------------------------------------------------------
Education/ Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.
Supervisory: No
Preferred Experience:
• A minimum of 5+ years of experience in project management, product marketing, or a related field is required.
• Experience working in cross-functional teams with a proven ability to influence stakeholders at all levels.
• Strong knowledge of retail store designs and customer-centric product messaging strategies.
Preferred Skills:
• Proven track record of leading complex, cross-functional product initiatives in a large enterprise environment.
• Outstanding verbal and written communication skills, able to influence and engage stakeholders at all levels.
• Detail-oriented with a strong ability to manage timelines and deliverables.
• Strong customer-centric mindset with an ability to anticipate customer needs and design product experiences that deliver exceptional value
• Strategic thinking and problem-solving abilities, with a focus on anticipating challenges and identifying innovative solutions.
• Strong analytical skills, with the ability to interpret data and provide actionable recommendations
• Familiarity with AT&T’s internal systems, workflows, and organizational structure is highly advantageous.
• Comfortable working in fast-paced, dynamic environments and adapting to evolving priorities
Our Lead Market Development earns between $128,400 - $192,600 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.
Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Atlanta, GeorgiaSalary Range:
$128,400.00 - $192,600.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-80648 Date posted 09/04/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
You may be required to complete one or more assessments, depending on the role.
Interview
Get ready to put your best foot forward! More than one interview may be necessary.
Conditional Job Offer
We’ll reach out to discuss a conditional job offer and the next steps to joining the team.
Background Check
Timing is important – complete the necessary actions to proceed with onboarding.
Welcome to the Team!
Congratulations! It’s time to experience #LifeAtATT.
Check your email (and SPAM) throughout the process for important messages and next steps.
Connect today
Didn’t find what you were looking for here? Sign up for our job alerts so we can connect and share the latest.