Lead Commercialization
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
AT&T is seeking a dynamic and results-oriented Lead Commercialization manager to drive growth and market leadership for AT&T Fixed Wireless solutions in the Mid-Markets segment. This individual will own the go-to-market strategy, messaging, positioning, and enablement for our flagship enterprise-grade internet product—empowering businesses to stay securely connected, productive, and competitive.
What you’ll do
Go-to-Market Leadership: Develop and execute strategic go-to-market (GTM) plans for AT&T Fixed Wireless targeting Mid-Market businesses (typically 20–2000 employees), ensuring alignment with sales, product, and channel teams.
Market Analysis & Segmentation: Analyze market trends, customer needs, and competitive landscape to identify growth opportunities and inform product enhancements for Mid-Market customers.
Positioning & Messaging: Craft compelling product positioning, value propositions, and messaging frameworks tailored to the unique needs of Mid-Market decision makers (IT managers, business owners, operations leads).
Sales Enablement: Develop sales tools, playbooks, presentations, case studies, and training materials that empower the sales force and channel partners to win in the Mid-Market segment.
Demand Generation: Partner with demand gen and digital teams to design targeted campaigns, programs, and events that drive pipeline growth and customer acquisition.
Customer Advocacy: Gather and synthesize customer insights via interviews, surveys, and win/loss analysis; act as the voice of the customer in product and marketing decisions.
Cross-Functional Collaboration: Work closely with Product Management, Sales, Channel, Pricing, and Customer Experience teams to ensure a cohesive and customer-centric approach.
Performance Measurement: Track and analyze key performance indicators (KPIs) such as pipeline, win rates, product adoption, and customer satisfaction to optimize marketing effectiveness.
What you’ll need
Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
5+ years of product marketing experience in B2B technology or telecom, with a strong track record in internet, connectivity, or SaaS solutions.
Deep understanding of the Mid-Market segment, with proven success launching and growing products in this space.
Exceptional written and verbal communication skills, with an ability to translate technical concepts into compelling customer value.
Strong analytical, project management, and cross-functional leadership abilities.
Experience enabling direct and indirect sales teams; familiarity with Salesforce, Seismic, or similar tools is a plus.
Creative thinker with a passion for technology and customer success.
Our Lead Commercialization earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-84842 Date posted 10/03/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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Assessments
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Interview
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Conditional Job Offer
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