Lead Digital Customer Growth - Go-To-Market
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
Work Location: Dallas, TX
About AT&T:
At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
Summary:
AT&T is seeking a Lead for the Digital Business Go-to-Market team to drive device, product, and marketing initiatives that enhance the AT&T Business online experience. In this role, you will develop and execute digital strategies in partnership with cross-functional teams, ensuring seamless delivery of go-to-market programs across all digital platforms.
You will be responsible for end-to-end digital customer journey management for your programs, proactively solving challenges, and prioritizing multiple projects with strong organizational and communication skills. You should be comfortable analyzing performance and market data to quantify success and extend insights to other initiatives. A customer-centric mindset, passion for digital excellence, and data-driven approach are essential, as is the ability to adapt quickly when business needs change.
Key Roles and Responsibilities:
- Digital Strategy & Execution:
Serve as the primary digital lead for go-to-market initiatives, developing and executing strategies for device, product, and offer launches across desktop, mobile web, and app platforms. Oversee the entire customer journey, ensuring a cohesive experience and driving both engagement and revenue. - Cross-Functional Collaboration:
Unite teams from marketing, product, creative, and internal digital organization to deliver on shared goals. Build strong partnerships, facilitate communication, and champion digital priorities in broader business discussions. - Customer Journey & Experience Management:
Analyze key audience personas and shopping behaviors to map digital touchpoints that deliver the right products and features engagements at the right times. Collaborate on digital messaging, merchandising, and consistency across digital journey. - Technology & Innovation:
Embrace a test-and-learn approach, identifying opportunities for improvement and collaborating with technology and creative partners to implement innovative digital solutions. Stay current on industry trends to keep AT&T ahead of the competition. - Data Analytics & Optimization:
Leverage analytics to monitor customer behavior, performance metrics, and campaign results. Work with analytics teams to identify trends, optimize digital strategies, and drive continuous improvement in site performance and digital sales. - Performance Measurement & Communication:
Translate complex data into clear, actionable insights and present findings to stakeholders at all levels. Develop presentations and reports that articulate results and advocate for digital initiatives.
What We’re Looking For:
- Strong organizational skills and the ability to balance multiple priorities.
- Excellent communication and relationship-building skills.
- Experience with digital analytics, data-driven decision-making, and customer journey mapping.
- A collaborative, customer-focused leader who is passionate about digital innovation.
- Agility and resilience in adapting to evolving business priorities.
Supervisor: No
Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience in digital growth strategy, digital marketing, or related roles with demonstrated success in driving user acquisition and engagement.
Our Lead Digital Customer Growth - Business earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.
Ready to join our team?
Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-87252 Date posted 10/17/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
You may be required to complete one or more assessments, depending on the role.
Interview
Get ready to put your best foot forward! More than one interview may be necessary.
Conditional Job Offer
We’ll reach out to discuss a conditional job offer and the next steps to joining the team.
Background Check
Timing is important – complete the necessary actions to proceed with onboarding.
Welcome to the Team!
Congratulations! It’s time to experience #LifeAtATT.
Check your email (and SPAM) throughout the process for important messages and next steps.
Connect today
Didn’t find what you were looking for here? Sign up for our job alerts so we can connect and share the latest.