Lead Market Development
Dallas, Texas
Job Description:
This position requires office presence a minimum of five days per week and is only available in the posted location(s). No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
Role Overview
The Lead Market Development is responsible for designing and executing strategies that drive revenue growth, optimize offer costs, and accelerate net subscriber additions. This role combines strategic planning, data-driven insights, and operational excellence to deliver impactful programs across sales channels. The position requires strong analytical skills, cross-functional collaboration, and the ability to manage budgets and vendor relationships while motivating channel partners to achieve performance targets.
Key Responsibilities:
Revenue Growth & Market Development
Develop and implement strategies to increase revenue and expand market share.
Identify new opportunities and create actionable plans to capture growth.
Offer Cost Management
Monitor and optimize offer economics to ensure profitability and cost efficiency.
Partner with Finance and Pricing teams to manage budgets and forecast impacts.
Net Adds Acceleration
Design and execute programs that drive subscriber acquisition and retention.
Collaborate with Sales and Marketing to maximize channel performance.
Analytics & Insights
Analyze market trends, offer performance, and channel data to inform decisions.
Build dashboards and reports to track KPIs such as revenue, cost per acquisition, and net adds.
Project Management
Lead end-to-end execution of initiatives, ensuring timelines and deliverables are met.
Manage cross-functional teams and external vendors for program success.
Channel Engagement & Motivation
Develop programs and communications to increase awareness and motivation within sales channels.
Create compelling presentations and decks for internal and external stakeholders.
Budget & Vendor Management
Oversee program budgets, manage invoicing, and ensure financial accuracy.
Negotiate and maintain strong relationships with third-party vendors.
Skills & Qualifications
Strong analytical and strategic thinking skills.
Strong financial acumen, with the ability to analyze offer economics.
Proven experience in project management and cross-functional leadership.
Excellent communication and presentation skills.
Ability to manage budgets and vendor relationships effectively.
Experience in market development or channel engagement preferred.
Requirements
Bachelor’s degree (BS/BA) preferred.
5+ years of relevant experience.
Certifications may be required, depending on the area.
Compensation & Rewards
As a Lead Market Development professional, you’ll earn between $143,800 and $215,800 USD annually, depending on your location, experience, and expertise. Plus, you’ll enjoy all the incredible rewards that come with being part of the AT&T family.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-86864 Date posted 10/17/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
You may be required to complete one or more assessments, depending on the role.
Interview
Get ready to put your best foot forward! More than one interview may be necessary.
Conditional Job Offer
We’ll reach out to discuss a conditional job offer and the next steps to joining the team.
Background Check
Timing is important – complete the necessary actions to proceed with onboarding.
Welcome to the Team!
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