Lead Market Research & Analysis
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Work Locations: Dallas, TX
About AT&T
At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
About the Marketing & Growth Organization
The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.
Position Summary:
AT&T Communications key priorities in 2025+ is to accelerate performance in growth areas which include winning in business wireless and fiber. The power of data-driven insights has never been more important as our customers continue to transform their business using the most updated market trends and positioning to help make informed strategic decisions to outpace our competitors. This position is responsible for providing comprehensive market forecast, insights, share and analysis of industry trends supporting Business Wireless and Wireline by acquiring raw information and data for use in analysis of market conditions. The analyst would research, curate, and develop information to analyze current/future products, trends, and penetration strategies. Research may include analyzing the company’s markets, competition, and product mix to evaluate product market share and forecast. May utilize statistical/data mining tools and large datasets, presenting results to leadership and product/marketing organizations. Provides consultation to all levels of marketing on the identification of marketing opportunities, and aids in the assessment of departmental opportunities for improvements in marketing information.
Key Roles and Responsibilities:
- Serve as the industry subject matter expert for AT&T Business Products by accessing, verifying, organizing, analyzing and synthesizing market trends, competitive intelligence, earnings, economic indicators, and sales data.
- Position is responsible for defining requirements for analysis, performing analysis and assessing potential business impact. Forecasts future market research needs in support of current and planned AT&T services to support leadership making strategic decisions on go to market plans. Provide year-over-year and variance analysis/drivers of updated market forecast.
- Manage research studies and make presentations on new market areas and future market conditions.
- Assess competitor’s quarterly earnings reports and provide key competitive insights on volume trends, pricing, product offers and distribution.
- Ensure high-quality data collection, analysis, and synthesis, leveraging a wide range of best-in-class market research and advanced analytics techniques
- Works on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors.
- Organize, plan, and develop holistic stories that integrate data from multiple sources and drive actionable insights for marketing teams and executives.
- Leads cross-functional, advanced analytics initiatives in partnership with Product, Channel, Sales and Finance. Partner with cross functional teams to integrate data, insights, and formulate recommendations related to company strategies, new products, and/or marketing tactics.
- Provides consultation to all levels of marketing on the identification of marketing opportunities, and aids in the assessment of threats to our market share and opportunities to improve our share position.
- Requires capabilities to not only analyze market trends compared to AT&T strategies, but also effectively persuade in both written and verbal communications and differentiation compared to other market players and dynamics. Prepares presentation materials with clear reports, charts, tables, and other visual aids in support of findings. Presents findings to leadership in a persuasive, passionate, and articulate manner.
- Build and maintain strong relationships with internal stakeholders and external vendors to ensure research efforts are aligned with business needs
- Manage multiple, simultaneous tracking platforms with support from outside research firms
- Partner with cross-functional teams to integrate data, insights, and form recommendations related to company strategies, new products, and marketing tactics
Our Lead Market Research & Analysis earns between $130,700 - $196,100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.
Ready to join our team?
Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$130,700.00 - $196,100.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-80961 Date posted 09/04/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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Assessments
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Interview
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