Principal Commercialization
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
Highly analytics and industry-savvy Competitive Intelligence analyst focused on the dynamic telecom market. This role will center on consumer wireless and broadband services, providing strategic insights that inform decision-making across product, marketing, commercialization, and executive leadership teams.
The ideal candidate will bring a deep understand of the telecom landscape, strong competitive intelligence practices, and the ability to leverage data and technology to uncover trends, threats, and opportunities.
In this role, you will drive the end-to-end commercialization lifecycle for AT&T’s products and services, accelerating revenue growth and market share through industry research, intelligence, and analysis supporting innovative go-to-market strategies and driving data-driven optimization.
Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:
Monitor and analyze competitor activities, market trends, pricing strategies, product launches, and customer acquisition tactics across wireless and broadband segments.
Develop and maintain competitive dashboards, profiles, and strategic briefings for internal stakeholders.
Collaborate with cross-functional teams (e.g., marketing, product, finance) to integrate competitive insights into business planning.
Use data analytics tools (e.g., Excel, SQL, Tableau, Power BI) and CI platforms to extract and visualize actionable intelligence.
Conduct primary and secondary research, including public filings, earnings calls, press releases, customer reviews, and third-party reports.
Deliver timely and impactful insights through presentations, reports, and executive summaries.
Support strategic initiatives such as market entry assessments, pricing optimization, and customer churn analysis.
Implement go-to-market strategies: Translate established strategies into actionable plans by leveraging market analysis to identify target segments, refine competitive positioning, and support revenue growth for new and existing offerings.
Performance and Strategy: Continuously monitor and optimize product and channel performance. Use data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes.
Program and Project Management: Coordinate teams and external partners to ensure timely, on-budget launches of commercialization initiatives and strategic programs.
Stakeholder engagement: Serve as a liaison to align business units and deliver insights and recommendations to senior leadership.
Growth Support: Drive initiatives such as emerging market identification, incentive development, and distribution strategy coordination to expand market reach and optimize channels.
Job Contribution: An expert in their field, applying broad business knowledge and strategic insight surrounding emerging trends and technologies to solve complex problems and drive organizational results. Leads critical, high-impact projects and designs/implements innovative business strategies. Works with minimal oversight, frequently consulting senior leadership and influencing executive decisions. Serves as a mentor and assists others with challenging issues.
Education/Experience: Bachelor’s degree (BS/BA) desired. 7+ years of related experience. Strong understanding of wireless and broadband industry, including key players, emerging technologies, regulatory environment, and consumer trends.
Supervisor: No
Our Principal Commercialization earns between $158,200 - $237,400. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.
Ready to join our team?
Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$158,200.00 - $237,400.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-83827 Date posted 09/24/2025
Benefits
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- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
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