Principal Consumer Base Marketing
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
Key Responsibilities:
Program Leadership:
Develop and oversee the strategic direction of the Movers Program, ensuring alignment with overall business objectives.
Implement innovative marketing initiatives to enhance customer experience and retention during the move process and beyond.
Customer Journey Management:
Map out the end-to-end customer journey for movers, identifying key touchpoints and opportunities to improve the experience.
Work closely with customer service and technical teams to address and resolve any pain points in the moving process.
Churn Reduction:
Analyze data and customer feedback to identify drivers of churn and develop targeted strategies to mitigate these risks.
Implement proactive communication and retention strategies to ensure customers remain satisfied and loyal during their move.
Cross-Functional Collaboration:
Partner with internal stakeholders, including offers, sales, product, and operations teams, to ensure seamless execution of the Movers Program.
Coordinate with external vendors and partners as necessary to enhance program delivery.
Marketing Campaigns & digital adoption:
Collaborate on the design, execution, and optimization of marketing campaigns aimed at movers, utilizing a mix of digital, social, and traditional media.
Collaborate on compelling content and messaging tailored to the needs of moving customers.
Performance Tracking and Reporting:
Establish key performance indicators (KPIs) and metrics to track the success of the Movers Program.
Provide regular reports and insights to senior leadership, highlighting program performance and areas for improvement.
Qualifications:
Bachelor’s degree in marketing, Business Administration, or a related field; MBA preferred.
7+ years of experience in marketing, with a focus on customer experience and retention programs.
Proven track record of managing complex marketing projects and achieving measurable results.
Strong analytical skills, with the ability to interpret data and make data-driven decisions.
Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across teams.
Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences.
Why Join Us:
Opportunity to lead a high-impact program with significant visibility and influence within the organization.
Collaborative and innovative work environment.
Competitive salary and comprehensive benefits package.
Career growth and professional development opportunities.
If you are a strategic marketer with a passion for customer experience and a proven ability to drive results, we invite you to apply for this exciting opportunity to lead our Home Internet Movers Program.
Our Principal Consumer Base Marketing earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-84826 Date posted 10/06/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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