Principal, Market Development – Local Go-to-Market Strategy
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
Our Market Intelligence & Performance Management team has an opportunity for you!
We are responsible for local market intelligence, strategy, go-to-market, and performance management, which aims to drive short and long-term DMA-level profitability.We are seeking a data-driven, results-oriented leader with strong go-to-market experience.
In this role, you will lead the discovery, evaluation, and execution of high-value go-to-market (GTM) opportunities across multiple business units. You will be the driving force behind innovative growth initiatives, leveraging financial acumen, cross-functional leadership, and market insights to optimize performance across products, channels, and customer segments. This role is ideal for a strategic leader who thrives on building from concept to execution and can balance vision with data-driven rigor.
Key Responsibilities:
Develop and lead a structured process to uncover, assess, and prioritize strategic GTM opportunities through ideation, market research, and cross-functional collaboration.
Own market readiness, operational enablement, and the financial assessment of key initiativesto guide local market investment decisions and scalability.
Design and deliver comprehensive GTM strategies in partnership with XFN (cross-functional) teams, ensuring alignment with corporate objectives and market needs.
Execute comprehensive short and long-term strategies to drive market growth, penetration, and achieve business objectives, including specific initiatives for new and existing products, services, and verticals, while adhering to compliance requirements.
Develop and execute test-and-learn programs to refine GTM execution, 4Ps strategy, sales funnels, workforce incentives, and other performance levers.
Serve as a subject matter expert for Network, Product, Pricing, Distribution,Local Marketing and Events teams.
Qualifications:
7+ years of experience in market development, product marketing or go-to-market strategy and execution, ideally within telecomor technology sectors.
Experience leading large-scale cross-functional initiatives from ideation to launch, serving as the program and project management leader.
Strong understanding of profitability metrics, operational KPIs, and reporting best practices, with the ability to tell a compelling story with data for a senior audience.
Expertise in market dynamics, customer segmentation, and competitive positioning.
BA/BS in Business, Marketing, or related field; master’s in business degree a plus.
Willing to be challenged, excellent interpersonal communications, good collaboration, project management, and leadership skills.
Bias toward action, with the ability to work autonomously in a fast-paced environment.
Education/Experience: Bachelor’s degree (BS/BA) desired. 7+ years of related experience. Certification is required in some areas.
Supervisor: No
Our Principal, Market Development – Local Go-to-Market Strategy earns between $158,200 - $237,400 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$158,200.00 - $237,400.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-79408 Date posted 08/15/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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