Principal Product Management & Develop
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
Responsible for driving the development, execution, and lifecycle management of specific products/services, ensuring alignment with market needs and business objectives, and managing the business case and P&L to deliver high-quality solutions and maximize customer value. These are products and/or services that AT&T sells to residential, small to large business, and/or global business customers. This role also leads outbound product management activities, including go-to-market (GTM) strategy, product positioning, messaging, and enablement to ensure successful product adoption and market success.
Key Roles and Responsibilities:
Typical tasks may include, but are not limited to, the following:
- Product Lifecycle Management:
Manage the entire product lifecycle from initial concept through development, launch, and end-of-life, ensuring seamless transitions through each stage and ongoing product performance. Responsible for managing budgets, acquiring estimates, and handling requests for funding through the capital process. Coordinate with design, process, manufacturing, test, quality, sales support, and marketing as the products move to production and distribution. - Define and Document Requirements:
Translate and document customer and technical requirements into final product designs, prepare and present comprehensive business cases, and provide detailed product requirements, user stories, and acceptance criteria. Analyze customer needs and identify priorities for new products, services, and enhancements. - Conduct Market Research and Analysis:
Perform in-depth market research and competitive analysis to identify trends, addressable revenue potential, customer segments, and opportunities for new products or features. Conduct research and analysis on defined markets, including volumes and revenue results. - Develop and Maintain Product Roadmaps:
Create and maintain detailed product roadmaps, service guides, product documentation, results reports/analysis, and project plans, ensuring alignment with market needs and business objectives. Define and drive initiatives to grow revenue and margin. - Collaborate with Stakeholders and UX Design:
Partner with business, technology, UX teams, and 3rd party technology partners to design or modify products, ensuring a high-quality user experience, alignment with budget and schedule specifications, and effective cross-functional collaboration. Work with the Global Connectivity Management, Technology Development, Contracting, Legal, Product Marketing, and Business or Consumer Pricing Team to develop pricing strategies. Negotiate with vendors to improve the product cost structure and feature functionality.
Outbound Product Management & GTM Responsibilities:
- Go-to-Market Strategy:
Develop and lead comprehensive go-to-market strategies for new product launches and major enhancements, including defining target customer segments, launch plans, and success metrics. - Product Positioning & Messaging:
Craft compelling product positioning and messaging that differentiates offerings in the market and resonates with target audiences. Partner with product marketing to create sales enablement materials, value propositions, and competitive battle cards. - Market Evangelism & Advocacy:
Serve as a product evangelist and subject matter expert, representing the product externally at industry events, conferences, webinars, and with key customers and partners. - Sales Enablement & Training:
Collaborate with sales, business development, and marketing teams to develop and deliver training, presentations, and collateral that empower customer-facing teams to successfully position and sell the product. - Customer and Partner Engagement:
Build strong relationships with key customers, strategic partners, and industry influencers to gather feedback, drive adoption, and identify opportunities for growth and innovation. - Monitor GTM Performance:
Track and analyze go-to-market performance metrics, customer feedback, and adoption trends. Adjust GTM strategies as needed to achieve business objectives and maximize product success in the market. - Executive Presentation:
Develop and deliver high-impact presentations of new product ideas, business cases, and strategic initiatives in executive settings, effectively influencing senior leadership and executive stakeholders.
Job Contribution:
An expert in their field, applying broad business knowledge and strategic insight surrounding emerging trends and technologies to solve complex problems and drive organizational results. Leads critical, high-impact projects and designs/implements innovative business strategies. Works with minimal oversight, frequently consulting senior leadership and influencing executive decisions. Serves as a mentor and assists others with challenging issues.
Supervisor: No
Education/Experience:
Bachelor’s degree (BS/BA) desired. 7+ years of related experience.
Preferred Qualifications:
- Proven experience presenting new product ideas and business cases in executive and cross-functional leadership settings.
- Demonstrated entrepreneurial experience and instinct, with a track record of identifying and executing on new market opportunities, launching new products, or building innovative solutions in dynamic environments.
- Experience leading large-scale change management initiatives and a proven track record in delivering successful executive-level presentations.
- Certifications in product management, UX, agile, or Lean are highly desirable.
Supervisor:
- No
Our Principal Product Management & Develop, earns between $158,400 - $237,400. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.
Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$158,200.00 - $237,400.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-82943 Date posted 09/24/2025
Benefits
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- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
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