Principal Product Management & Develop
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
Serve as the driving force behind the discovery, definition, and execution of high-impact product strategies. Approach every challenge with relentless curiosity—seeking first to deeply understand customer perspectives, needs, and pain points, and to define problems as customers themselves would articulate them. Leverage deep expertise in user research, market analysis, Design Thinking, and Lean Startup principles to validate genuine customer needs, ensuring that product solutions are innovative, practical, and aligned with both customer and business objectives. This inbound-focused role prioritizes listening to the authentic “voice of the customer,” synthesizing those insights, and guiding cross-functional teams to deliver differentiated products for residential, SMB, and global enterprise customers.
Key Roles and Responsibilities:
Typical tasks may include, but are not limited to, the following:
Customer-Centric Product Discovery & Lifecycle Management:
Champion the entire product lifecycle from discovery through launch and iteration, with a strong commitment to uncovering and framing problems from the customer’s viewpoint. Proactively seek out customer stories, challenges, and aspirations—ensuring that solutions address real-world pain points as experienced by users. Own the problem space and rigorously validate hypotheses through qualitative and quantitative research, ensuring product-market fit and ongoing performance.
Requirements Definition, Design Thinking & Lean Startup:
Translate customer-driven insights—rooted in lived experiences, not just company assumptions—into clear, actionable product requirements, user stories, and acceptance criteria. Employ Design Thinking and Lean Startup methodologies—such as rapid experimentation, MVPs, and validated learning—to facilitate ideation, prototyping, and iterative user testing that reflects the realities of the customer journey. Collaborate closely with UX, engineering, and stakeholders to deliver intuitive, user-centric solutions.
Market Research, Lean Prioritization & Opportunity Sizing:
Conduct robust market, competitive, and user research to identify trends, unmet needs, and whitespace opportunities, always centering the customer’s own definition of value. Use Lean Prioritization frameworks (such as Value vs. Effort, Weighted Shortest Job First, or Impact/Effort grids) to focus on initiatives that deliver the highest value to customers first, ensuring the business benefits by putting genuine customer needs at the heart of every decision. Segment markets, size addressable revenue, and define target personas through data-driven approaches grounded in authentic customer perspectives.
Roadmap Development & Executive Communication:
Create and evangelize product roadmaps that balance short-term wins with long-term vision, ensuring they continuously reflect and adapt to evolving customer needs and feedback. Prepare and deliver compelling executive presentations that clearly articulate product vision, progress, KPIs, and business impact—always rooting rationales in customer insight and outcomes. Use industry-standard prioritization methods such as RICE, MoSCoW, or Kano to guide feature and enhancement sequencing.
Stakeholder Engagement, Change Management & Cross-Functional Leadership:
Act as the unwavering “voice of the customer” within cross-functional teams, fostering strong partnerships with engineering, UX, marketing, and operations. Lead large-scale change management initiatives, driving adoption of new products and processes that solve the real problems customers face. Facilitate workshops and sprint reviews centered around customer narratives, ensure clear communication of priorities, and drive alignment across global teams.
Entrepreneurial Mindset & Innovation:
Demonstrate a founder’s mentality—taking initiative, challenging the status quo, and exhibiting a hunger for growth and measurable impact. Consistently strive to see the world as the customer does, rapidly iterate based on real-world feedback and market signals, and champion a culture of experimentation and continuous improvement.
Big Tech Best Practices:
Apply product management best practices homed in Big Tech environments, including data-driven decision-making, scalable solution design, and agile methodologies. Mentor others on inbound product management excellence, Lean Startup, and emerging industry trends, with an emphasis on defining and solving problems from the customer’s frame of reference.
Job Contribution:
Recognized as a domain expert and strategic thinker, applying a broad understanding of technology, user behavior, and business trends to solve complex problems and drive company-wide impact. Leads high-stakes projects, influences executive decision-making, and acts as a mentor for fellow product managers. Operates autonomously with consultative engagement from senior leaders.
Education/Experience:
- Bachelor’s degree (BS/BA) required; advanced degree preferred.
- 7+ years of inbound product management or related experience, ideally with tenure at a Big Tech company or high-growth tech startup.
- Demonstrated proficiency in Design Thinking, Lean Startup principles, Lean Prioritization, user research, and agile product development.
- Experience leading large-scale change management initiatives and a proven track record in delivering successful executive-level presentations.
- Certifications in product management, UX, agile, or Lean are highly desirable.
Our Principal Product Management & Develop, earns between $158,400 - $237,400. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.
Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$158,200.00 - $237,400.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-82944 Date posted 09/24/2025
Benefits
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- Paid Time Off
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